Last year, the team behind Briggs approached me about creating their visual identity and brand. It was an incredible job, and at times I’d admit it felt a little daunting – but nothing truly rewarding is ever easy – is it?
A substantial part of the project was to develop a compelling brand story about Briggs. When I looked closely at the people behind Briggs, I saw a team of talented, driven, and passionate individuals who were stepping out of a routine that most would feel very comfortable with. Actually, they were taking a leap out of structure and security and into the abyss of uncertainty.