Arc'teryx FW19 Global Product Campaign

Arc'teryx and Raw & Rendered teamed up to tackle a full CGI campaign for Arc'teryx's Fall/Winter product line up.

Raw & Rendered assembled a specialized global team of artists who focused on each critical stage of the process. From posing, sculpting, and simulating to texturing and lighting.

The team recreated trim elements, reimagined high-tech proprietary fabrics using procedural methods, and obsessively assembled, simulated and sculpted each product. Together they created a diverse and powerful package of ultra high 8K resolution assets used globally.

CATEGORY

3D, Design, Product Development

CREDITS

Design & Direction: Raw & Rendered
Modeling & Sculpting: Lars Korb, Alex Figini
Particles & Simulations: Jason Poley

Norvan SL

The Norvan SL Hoody is the lightest weight, most breathable Arc’teryx GORE-TEX jacket. Weighing a scant 115 grams (4.1 oz), the Norvan SL is an ultra minimalist jacket created specifically for high output trail running in wet conditions. The design utilizes GORE-TEX with SHAKEDRY™ product technology. This watershed technology eliminates the need for a face fabric, significantly reducing weight and increasing breathability while delivering durably waterproof, windproof protection

Proton LT Jacket

The Proton LT Jacket is equipped with a breathable insulation package to manage the dynamic needs of mountain pursuits and perform as a self-regulating mid layer for a variety of high output activities. Breathable insulation means excess heat and moisture can pass through the combination of air permeable fabrics and insulation. In addition to being extremely air permeable, the Fortius™ Air 20 face fabric has unrivaled hardwearing durability, over 60 times more durable in abrasion tests than the industry standard. Coreloft™ Compact 80 synthetic insulation maintains excellent stretch recovery. The No Slip Zip™ keeps the main zipper from self-opening. Put it on, leave it on and stay focused on the activity.

Sentinel AR Jacket

The Sentinel AR Jacket is created specifically to meet the demands of the freeride athlete. Optimized for big mountain skiing and freeriding, the Sentinel is windproof and waterproof with a soft brushed liner for thermal protection and constructed to deliver big winter style. The Sentinel’s women’s specific design enhances the fit, and articulation through the shoulders and sleeves provides advanced ergonomic freedom during descents.

Sabre AR Jacket

Equipped to handle the vertical aspects of big mountain skiing, the Sabre AR Jacket is built for freeride touring. Patterning and features align to deliver optimal freedom of motion, breathability and protection. WaterTight™ pit zips give rapid ventilation on traverses and ascents, and the integrated powder skirt delivers a secure fit in deep powder. Pockets provide security and are placed for easy accessibility, even with a pack on. The helmet compatible StormHood™ cinches securely, giving full coverage and exceptional visibility. Slide’n Loc™ attachments link to the Sabre AR Pant, creating a snowproof system that works as a single unit.

Macro Materials

Conceptual Abstractions

Mockups & Layouts

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Process & Development — Trim 3D Assets

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