Aveda: Botanical Repair

Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.

Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.

Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.

CATEGORY

3D, Direction, Motion Design, Animation

CREDITS

Direction, Design, Animation: Raw & Rendered
Score: Jason Klos

Process & Development

Hair Structure & Flow

aveda_process_stills_012
aveda_process_stills_004
aveda_process_stills_000
aveda_process_000
aveda_process_017
aveda_process_003

Hair Cuticle Transitions

aveda_process_stills_015
aveda_process_stills_013
aveda_process_stills_023
aveda_process_stills_011
aveda_process_010
aveda_process_015
aveda_process_006

Cortex Strengthening & Bonding Technology

aveda_process_stills_006
aveda_process_stills_006
aveda_process_027
aveda_process_stills_003
aveda_process_stills_014
aveda_process_013
aveda_process_011
aveda_process_026
aveda_process_016
aveda_process_024

Cuticle & Macro Green Blending Technology

aveda_process_stills_010
aveda_process_stills_020
aveda_process_stills_001
aveda_process_007
aveda_process_005
aveda_process_001
aveda_process_019
aveda_process_004
aveda_process_stills_019
aveda_process_020
aveda_process_023
aveda_process_030
SC070_PROTECT_SCH010_JC_004_RS_HQ_3840x2160__beauty_1-00050

Plant Powered Technology

aveda_process_stills_009
aveda_process_029
aveda_process_028
aveda_process_014
aveda_process_021
aveda_process_002
aveda_process_025
aveda_process_stills_021
aveda_process_stills_005
aveda_process_stills_002
aveda_process_stills_018
aveda_process_stills_025
aveda_process_stills_027
aveda_process_008
aveda_process_022
aveda_process_012
SC090_OUTRO_SH010_JC_003_RS_HQ_3840x2160_CAM001_-00012

Keep moving forward.

All Content © 2021 Raw & Rendered Inc.

Contact   info@rawandrendered.com