Aveda: Botanical Repair
Aveda chose Raw & Rendered to realize the power of its breakthrough botanical repair™ technology — triple-layer hair repair that delivers strength, protection, and repair without compromise.
Raw & Rendered was tasked with creating a compelling hero identity that would uplift Aveda’s brand and mission, and to craft a thoughtful, digital-first campaign broad enough to meet regional needs, and robust enough to last multiple years.
Raw & Rendered created a world that bridged inspiring storytelling with scientific research and information, reinforcing Aveda's position rooted in scientific authority.
CATEGORY
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3D, Direction, Motion Design, Animation
CREDITS
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Direction, Design, Animation: Raw & Rendered
Score: Jason Klos
Process & Development
Hair Structure & Flow
Hair Cuticle Transitions
Cortex Strengthening & Bonding Technology
Cuticle & Macro Green Blending Technology
Plant Powered Technology
Keep moving forward.