Maxon — Cinema 4D R20 Key Visuals
Maxon called upon Raw & Rendered to create the key visuals to support the launch of its massive 20th release of Cinema 4D. As an essential tool to Raw & Rendered's workflow, and the backbone of his Progress Before Perfection body of work, it only seemed appropriate to take these on.
Cinema 4D R20 would be the last version to release multiple editions—Studio, Broadcast, Visualize, Prime, Lite—so it was a special opportunity.
Rooted in simplicity, the focus was on creating vibrant, recognizable, and appealing imagery for each product segment that would work across all formats including splash screens, packaging, digital displays, and large format print displays.
CATEGORY
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3D, Design, Key Visuals
CREDITS
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Art Direction & Design: Raw & Rendered
Special Thanks
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The Maxon Team
Keep moving forward.