Under Armour has been known for its innovative performance products and compression fabrics for more than 20 years. Their latest UA HOVR innovation, and its use in two of their new running shoes, needed an ‘all-out’ entrance for it’s simultaneous global launch.
Raw & Rendered was chosen by We Are Royale—an innovative studio on the frontlines of design and technology—to visualize the UA HOVR technology.
UA HOVR is a unique proprietary foam compound developed in partnership with Dow Chemical, and an ‘Energy Web’ compression fabric that wraps it–securing the foam and providing incredible cushioning and shock absorption with every single strike of the foot. Technology that makes runners feel and perform better with less fatigue. It’s job: endless energy return.
We Are Royale collaborated with Raw & Rendered, who was tasked with developing the look of the unique foam, the web compression fabric, and realizing a CG version of the HOVR Phantom.
Keep moving forward.